Today, the Nashville Technology Council (NTC) unveiled their new brand identity. Changes include updated messaging, a new logo and the launch of a new website that will serve as a hub of activity for Nashville’s technology community.
Over the past year, the Nashville area technology industry and the NTC has experienced remarkable growth.
“The NTC’s new visual brand is distinct and exciting,” said Bryan Huddleston, NTC President and CEO. “It explains our vision to propel the growth of Middle Tennessee’s tech community. Our new website is the perfect tool to help unite and promote our community. It’s a great way to start what promises to be our best year yet!”
NTC partnered with Nashville-based Golden Spiral, a business-to-business technology marketing agency, to develop a brand that reflects their mission to be a catalyst for the growth and influence of Middle Tennessee’s technology industry. Golden Spiral’s connection to Nashville’s technology community made them a natural choice to help guide the process.
“On a personal level, we could not be more excited about the vision of the NTC and we were honored to be a part of amplifying their message,” said John Farkas, Golden Spiral CEO. “The brand platform we have created beautifully reflects the mission and the momentum of the organization.
The new logo represents NTC’s four key pillars: Connect, Unite, Develop and Promote and shows how they combine together to propel the Nashville area forward to become a national leader in technology-based innovation and development.
“With the kind of excitement surrounding technology in our city it was time that our organization took a step that matched that movement,” Huddleston said. “The NTC has so much to offer and now people have a clear way to access it.”
The new brand will have its official public debut at the 7th Annual NTC Awards January 28 at the Country Music Hall of Fame.