Why Clay Club Exists

Clay has quickly become one of the most powerful GTM tools available. It gives revenue teams the ability to source, enrich, and automate data faster than ever before. But speed alone doesn’t build leverage. The teams that win are the ones that use Clay intentionally, connecting it to a clear GTM design and measurable outcomes.

That’s where Clay Club comes in. The event gives GTM beginners and pros a place to learn from each other, trade notes, and turn what they know into systems that perform.

If you’ve been experimenting with Clay or curious about how others are applying it inside real GTM stacks, this is the room to be in.

And to make the night actionable, the Clay team is giving every attendee free credits to keep building after the event.

The Vibe

Things kick off with a quick networking session, followed by a live workflow demo that walks through how Clay connects data, AI, and automation inside a GTM system. Then we’ll move into an open discussion on GTM Engineering vs. RevOps, a recap of Clay’s first global conference SCULPT 2025, and a quick Q&A session.

Here’s how the night breaks down:

4:00 – 4:30 PM: Check in, grab some food, and meet the crew.

4:30 – 6:00 PM: LIVE Clay demo (blank slate to operational), discussion, SCULPT recap, and audience Q&A.

6:00 – 7:00 PM: Networking and follow-up conversations.

Appetizers and beverages will be provided at Pinewood Social. The focus is on community first and learning through shared practice.

What You’ll Learn

Whether you’re just getting started or you’re a seasoned GTM engineer, Clay Club TN is built for helping you grow. The session will show how to use Clay to create structure, scale precision, and generate signal clarity.

You’ll see how to:

• ​Define an ICP and build a TAM using Clay

• ​Enrich contacts with company data

• ​Use Claygent to identify business model and target customer

• ​Customize a workflow with AI to automate email outreach + a preview of Clay’s new Sequencer