Posted by: InfoWorks, Inc.
from: InfoWorks Launches Strategy and Design Practice
InfoWorks launches new Strategy and Design Practice that will de-risk the development of innovative, user-centric digital products.
Nashville, TN, April 2025:
InfoWorks, Inc., Nashville’s business consulting firm of choice for the region’s leading organizations, has launched a Strategy and Design Practice, strengthening its ability to create innovative and effective digital products that enhance user experience.
The new practice reflects InfoWorks commitment to evolving with client needs and market demands, ensuring that design and strategy are integral from the earliest stages of product development. By combining its deep technical expertise with a user-centered, research-driven approach, the firm aims to help clients reduce development risk, improve user engagement, and accelerate time to value creation.
Practice Leads Blaine Anderson and Josh Rothman are seasoned design leaders with decades of experience in UX strategy, product design, and user research.
“Our clients are increasingly looking for strategic design thinking alongside technical excellence,” said Blaine Anderson. “By embedding design strategy into our process, we ensure that we are solving the right problems and delivering true business value.”
Services offered will include:
- UX research and persona development
- User journey mapping
- Product and design strategy
- Interaction and interface design
- Rapid prototyping and usability testing
- Design systems and visual design
This investment comes as part of a broader initiative to provide end-to-end digital product development services—from concept through code—with an emphasis on cross-functional collaboration between designers, engineers, and stakeholders.
To learn more about the Strategy and Design Practice, visit www.infoworks-tn.com/services/technology-strategy-consulting/strategy-design/
About InfoWorks
InfoWorks
is a business consulting firm offering clients innovative solutions that solve challenges and drive growth. We work across operations and management, technology and cloud development, and data and analytics services to provide custom solutions that impact long and short-term business goals. As a 100% employee-owned business, we take pride in approaching everything we do with agility and innovation resulting in superior response time, proactive ideas, and nimble, affordable solutions tailored to your needs. Our strength comes from our process that starts with a thorough understanding of the business and project. From practical strategies to implementation and adoption, we have the expertise to help your team see what’s possible.
submitted by: Victoria