Lirio Names Cambrey Little Chief Growth Officer
HEALTH TECH SALES LEADER JOINS TO CAPTURE LARGE MARKET OPPORTUNITY FOR BEHAVIOR CHANGE AI
Nashville and Knoxville, Tenn., Dec. 24, 2020
Lirio, a behavior change AI company that uses Precision Nudging to move people to better health, named Cambrey Little as Chief Growth Officer. As a member of Lirio’s executive leadership team, Little will oversee the company’s go-to-market strategy, including client relationships and strategic partnerships. Lirio also announced the expansion of its offices in Nashville where it is expected to triple its roster in 2021.
“Cambrey is a fantastic leader with an entrepreneurial mindset who understands the rapidly growing digital health ecosystem,” said Marten den Haring, Lirio’s COO. “She will champion strategic relationships with our clients and partners as they accelerate their digital transformation roadmaps and reimagine personalized care.”
Little brings more than 15 years of healthcare and software technology experience to Lirio, where she will be responsible for a cohesive strategy across sales, marketing and customer success. She will be based in the company’s Nashville office and report to Den Haring.
Little joins Lirio from StayWell, where she led a sales team focused on helping hospitals and health systems across the United States improve clinical and business outcomes through the implementation of patient education, patient engagement, and lifestyle risk management tools. StayWell was acquired by WebMD earlier this year. Little holds an MBA from the University of Tennessee’s Haslam School of Business and a BA from Jacksonville State University.
“My personal and professional motivations align perfectly with Lirio’s purpose: to make an outsized impact on people’s lives,” Little said. “The team that Lirio has assembled is made up of all-stars in behavioral science, artificial intelligence, public health, and other disciplines. I am honored to join them and I look forward to introducing Lirio to my network in the healthcare marketplace. I know they will find Lirio as compelling as I do.””
Lirio’s behavior change AI platform combines behavioral science and artificial intelligence to apply Precision Nudging™ technology to move people along their unique journey to better health. Similar to precision medicine’s individualized treatment plans, Precision Nudging allows Lirio to apply tailored behavioral science solutions to overcome patient-specific barriers to action. Every Precision Nudge is delivered at the right time and place to help drive scalable, sustained behavior change that enables providers to effectively engage and activate individuals within a population, optimizing care and treatment for everyone. For more information, visit .
submitted by: Anna Grimes